World in love with Lanzhou beef noodles

Valued at 312 million yuan, Jinweide institutionalizes the art of making China's favorite food

Jinweide Beef Noodles' overseas success is not just because its main product boasts great taste; its training centers abroad have also played a key part.

In a sense, Jinweide has institutionalized the art of making Lanzhou noodles. Now, it wants to have the world's noodles market eating out of its hand.