Edible oil turns consumer-friendly

COFCO Fortune Food takes initiative to make product labels informative

COFCO Fortune Food Sales and Distribution Co has said it will share with consumers detailed information about formulations, ingredients and nutrition value of its blended edible oil.

"This is the first edible oil product in China to carry a label containing information like formula ratio and nutrient composition. We believe disclosing such information will be the trend for domestic players to stay competitive in the market," said Wang Qingrong, general manager of COFCO Fortune Food.