On the move

Columbia Sportswear names John Soh VP, GM

Outdoor apparel brand Columbia Sportswear Co named John Soh (pictured) as vice-president and general manager for its China arm, effective February 2019. In his new role, Soh will report to Doug Morse, senior vice-president for emerging brands and Asia-Pacific operations. Tim Boyle, president and CEO of

Columbia Sportswear, said Soh's experience in apparel brands in Asia, and particularly in China, makes him the perfect fit for the company's growing market in China. Boyle also said he looks forward to an enhanced market performance under Soh's leadership, as the company is working to evolve the brand to meet growing consumer need.