Samsung underlines sports, localization

South Korean technology giant Samsung Electronics Co Ltd is looking to gain more market share in China's cutthroat smartphone sector, attracting more young consumers especially through a focus on sports, as competition from local rivals mounts.

Kwon Gye-hyun, president of Samsung Electronics China operations, said the company attaches huge importance to the Chinese market, and will ramp up its efforts in sports marketing and localization in China.

"With the help of soccer and the Olympic Games, we plan to increase our efforts in the sports and games events that the young generation follows, and close the gap with Chinese consumers."