Embracing the world helps make Tsingtao a global brand

Chu Liangjing still remembers when his company did business overseas 30 years ago, and had no idea where its products were sold.

"It was like a 'blind' sale without knowing the other end of an order. There seemed to be several walls between the sellers, overseas dealers and consumers," said Chu, deputy general manager of Tsingtao Brewery International.

Chu started working at the international department of Tsingtao Brewery, based in Qingdao, Shandong province, in 1986.