Chinese products shine on Black Friday

Black Friday, a shopping extravaganza on the Western retail calendar, has become an occasion for Chinese brands to shine, as overseas buyers are increasingly embracing cross-border e-commerce channels for quality made-in-China products.

Average per-customer transactions doubled during the promotional day on Nov 23 via AliExpress, a Chinese business-to-customer site that exports to over 220 economies, the company said on Tuesday, without disclosing sales figures.

Also enjoying twofold growth was the transaction volume from the United States and a number of developed economies across Europe. They accounted for more than 90 percent of overall revenue generated during the holiday season, said Wang Mingqiang, general manager of AliExpress, a subsidiary of e-commerce giant Alibaba.