Piano maker sees China as key

Growing national wealth is allowing families to invest in music at home

Steinway & Sons, the US-German high-end piano maker, says it has seen sustained double-digit growth in China in recent years, driven by a flux of aspirational, music-loving households.

The firm, whose pianos can easily sell for up to 1 million yuan ($145,000) each, is recognized as one of the most established boutique piano brands in the world, and is known among the Chinese as famed musician Lang Lang's favorite instrument to play on.