Taobao Choice to streamline go-to-market process

Taobao, Alibaba's customer-to-customer e-commerce site, is shaping up to become a hub for connecting designers, manufacturers and retailers through a dedicated platform that empowers each party with data-backed customer insights.

Taobao Choice, which features private-label goods, plans to help create 1,000 lifestyle-related categories and nurture 1,000 retail brands with manufacturing capabilities in three years, said General Manager Zhang Di on Monday.

Banking on Alibaba's traffic and data analytics, the three-year plan aims to serve 10 million young urban families in China. This demographic typically looks for quality yet reasonably priced daily necessities, from home fragrances to sonic control toothbrushes, Zhang told a news conference in Hangzhou.