New couples seek a unique experience on their special day

For the post-1960s generation, a wedding ceremony could simply mean a family dinner together, but for those born in the 1980s and 1990s, it means a fancy hotel, decorating the venue with fresh flowers, a diamond ring and a full-blown ceremony.

As Chinese people's quality of life improves, the wedding industry is also experiencing consumption upgrades. Wedding trends have shifted from a simple family banquet to hotel-style ceremonies, one-stop wedding services and a destination wedding. Couples' demands have changed, and personalization and quality have become their major concerns.

Currently, consumers tend to prefer one-stop services that cover planning, photography, outfits and a banquet, among other aspects.