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By Xu Haoyu | China Daily | Updated: 2018-12-01 07:18

Chinese fashion brand Urban Revivio is not keen on online retail

While brick-and-mortar retail is facing many challenges including increasing operating costs, Ubran Revivio, a Chinese fast fashion brand, is expanding. And it opened a flagship store in Westfield, in London, recently.

Since it entered Singapore in 2016, this is the brand's third store overseas. Li Mingguang, the founder of the brand, believes that entering the overseas market could extend the life cycle of the brand by 15-20 years on average.

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