IPR efforts foster software industry boom

China's ceaseless efforts to protect intellectual property rights have quickened after witnessing the fast development of software industry both at home and abroad, a company executive said.

Ge Ke, chief executive officer of Beijing Kingsoft Office Software Inc, said the company's business both at home and abroad has seen fast growth, thanks to China's improved IP protection environment.

"In the old days when software was stored on floppy disks or CDs, counterfeit products were widespread. It greatly crimped the margins of many companies. The entire industry shrank, and many exited the sector," Ge said in a recent interview.