Online store on WeChat looks to fill niche for souvenirs

Beijing-based e-commerce firm ToGo teamed up with local travel agencies on Wednesday to launch a new online store within the WeChat platform for customers to purchase souvenirs online.

Souvenirs available include a range of traditional cultural gifts, from typical Chinese food to dolls portraying characters from Peking Opera.

A string of time-honored brands, including Quanjude Roast Duck, Daoxiangcun pastries, Yueshengzhai, a brand selling pickled beef and mutton for more than 230 years, are among those that are available on the platform.