Perfume group joins Bill & Melinda Gates Foundation in the 'toilet revolution'

Firmenich, the world's largest private company in the fragrance and flavor industry, is setting its sights on the opportunities unleashed by China's so-called "toilet revolution", the government-backed campaign that aims to improve the cleanliness and management of toilet facilities across the country.

Firmenich CEO Gilbert Ghostine said the Swiss-based company is thrilled to be part of the new toilet economy.

It is looking to assist sanitation challenges with its breakthrough odor control technologies, and aiming to drive up its business growth in China - already the company's second-largest market globally.