Chinese chopsticks ad resurfaces amid D&G fallout

Chopsticks was a five-minute, noncommercial advertisement produced by a Shanghai-based creative agency and aired on China Central Television (CCTV) during Spring Festival in 2014.

Over the past week, the ad, which shows chopsticks as symbols of love within modern Chinese families, has resurfaced online and gone viral after fashion house Dolce & Gabbana posted a video featuring an Asian-looking model struggling to eat Italian food with chopsticks - infuriating one of the brand's largest markets.

Since being shared by the official Sina Weibo account of CCTV news on Nov 21, the video has been viewed more than 53 million times, and reposted for more than 2.29 million times in less than a week. It shows the interaction between grandparents and parents with their offspring, neighbors, as well as the living and the deceased during Spring Festival in eight cities across China and in San Francisco's famous Chinatown.