IP drives pan-entertainment sector change

Extraordinary new business opportunities emerging from nascent industry

A zeal for adaptation is sweeping across China's pan-entertainment industry - according to leading executives and sector analysts - and a whole new business of intellectual property rights related to online literature, movies, TV dramas, gaming, animation and comics is taking off in the country.

The term pan-entertainment industry was coined in China seven years ago and refers to multi-level creative products developed from intellectual property.