Caterpillar unveiled as new CBA sponsor

The Chinese Basketball Association (CBA) on Monday announced that heavy-equipment giant Caterpillar is becoming an official sponsor of the domestic league.

Headquartered in Deerfield, Illinois, Caterpillar is one of the world's largest manufacturers of construction machinery, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives.

"Caterpillar's support for the hard work of building a better world is aligned with the spirit of the CBA and its fans. We look forward to promoting this value and inspiring our people, our customers and the public as the brand accompanies the CBA league across China," said Chen Qihua, vice-president of Caterpillar and chairman of Caterpillar China, at the announcement ceremony at Kerry Hotel, Pudong in Shanghai.