Feihe Dairy finds the right formula for growth

Firm credits market reforms and quality-first approach for popularity

Feihe Dairy, a domestic leader in infant and toddler formula production, has attributed its recent strong growth to consumers' deeper pockets, a commitment to quality and reforms in the dairy industry.

Based in Qiqihar, a city in Northeast China's Heilongjiang province, Feihe was among the earliest dairy brands in China, and represents a story of turnaround success.