Africa a fertile hub for investment in uncertain global environment

Rapid population growth, accelerating urbanization and prompt technology adoption are making Africa the world's next major growth market, according to a recent analysis.

Insights published in a bimonthly business magazine, Harvard Business Review Press, in November by the authors of Africa's Business Revolution: How to Succeed in the World's Next Big Growth Market state that the continent is poised for economic acceleration akin to the Asian boom.

"While other geographies are seeing incremental growth, global companies that get in early and join the African champions shaping the right strategies can sustain double-digit growth over the next few decades," it says.