Digital media key to public awareness

China's news release system must better adapt to the development of new media to further increase its efficiency and impact in getting its message across to domestic and international audiences on the key issues that concern them, spokespersons of different government organs and State-owned enterprises said on Sunday.

"China and the world are currently facing ever-changing, complicated situations, and communication technologies are also developing rapidly, so it is important to keep up with the changes by using new media and choosing the communication method preferred by the public to help them better understand China," said Xu Lin, deputy head of the Publicity Department of the Communist Party of China Central Committee and minister of the State Council Information Office.

Xu was speaking at the China Spokespersons Forum, jointly held by the State Council Information Office and Peking University's National Institute of Strategic Development in Beijing.