Jaguar Land Rover never stops innovating in both technology and marketing

Jaguar Land Rover never stops innovating as it announced the launch of the world's first championship for mass-produced all-electric cars - the Jaguar I-PACE eTROPHY All-Electric Championship, official supporting race of FIA Formula E Championship.

This is the latest sign of the British premium automaker's giant strides and ambitions in the fast-growing new energy vehicle industry.

The event, named after Jaguar's I-PACE eTROPHY race car, will serve as the exclusive supporting race for the Formula E Championship during three seasons, according to the automaker.