Black Friday bonanza on the horizon

Cross-border e-commerce platforms are betting big on Black Friday, the US shopping spree that starts after Thanksgiving, as more and more middle and high-income shoppers in China target high-quality goods from overseas.

US-based tech giant Amazon.com Inc has kicked off its biggest-ever Black Friday promotion by offering more than 100,000 quality products, which cover thousands of international brands from Amazon's four overseas sites in the United States, the United Kingdom, Japan and Germany.

Chinese customers could enjoy the same discounts and deals on four overseas sites at the same time, with discounts up to 50 percent through Amazon Global Store, its first localized global e-store, the company said.