New BMW 1 Series Sedan M Sport attracting China's younger consumers

BMW Brilliance Automotive is showcasing a constellation of star models at the ongoing Guangzhou auto show, including one major highlight of the event - the new BMW 1 Series Sedan M Sport - targeted at the country's younger consumers.

Having its debut at the show, it is the first made-in-China compact sedan to feature the M Sport Package.

Among the other features, the carmaker believes its dynamic styling and outstanding sporty performance will prove it to be a perfect choice for the young people with individualistic dreams and pursuits.