E-commerce behemoth's fintech platform unveils brand upgrade

JD Finance, a leading fintech platform in China, announced the upgrade of its brand on Tuesday with the unveiling of JD Digits, indicating the company's drive towards integrating advanced digital technologies into more sectors.

Apart from boosting the company's strength in fintech, JD Digits will set out to target four other fields - urban computing, agriculture, campus services and digital marketing.

"While fintech continues to be the core business of the company, we are intensely developing digital technology to serve a wider range of industries. The data-related business remains our primary focus," Chen Shengqiang, CEO of JD Digits, said at the 2018 JD Discovery Conference in Beijing on Tuesday.