E-commerce and Singles Day boost sales of traditional crafts in Confucius' hometown

JINAN - In a workshop in the city of Qufu, East China's Shandong province, Yan Fang was busy wrapping up a seal engraved with the name 'Matthew', destined for across the Pacific.

"This is one of the 6,000 packages that are to be delivered on a normal day," she said.

However, this week was not normal. The workshop had more than 100,000 packages to be sent out in the wake of this year's Singles Day - China's gargantuan online shopping spree which falls each Nov 11.