Grass-Fed infant formula an industry first

Munchkin Inc, a California-based infant and toddler products company, has vowed to scale up its presence in the Chinese market by providing more of its high-quality products.

The company has entered into the infant formula market with the launch of Grass Fed, a formula that uses 100 percent milk from grass-fed cows as its dairy source.

This is a first in the industry, as most such products use milk from cows that are fed with a mix of grain rations and grass.