British Airways offering bespoke experiences

British Airways has vowed to come up with more bespoke services for Chinese customers, as it pushes for growth in what is now the world's largest outbound tourism market.

"We are committed to making our service relevant and relatable to Chinese customers and we are constantly investing to make our product and service more appealing to them," said Noella Ferns, British Airways' executive vice-president for China and the Philippines.

"With that in mind, we improved our catering for both Western and Chinese options, introduced a Chinese-language in-flight magazine and increased the number of Mandarin-speaking customer service representatives at London Heathrow Terminal 5, demonstrating our commitment and ability in offering bespoke services for Chinese customers."