China plays key role in Ubisoft's strategy

Independence is crucial in responding to rapid industry changes, CEO believes

For gamers, Ubisoft is associated with some of the industry's biggest titles - Assassin's Creed, Far Cry and The Crew. Each of these so-called AAA games requires months or years of development, huge teams and vast production budgets.

It's all a long way from when Yves Guillemot and his four brothers founded the company in 1986. Since then, Ubisoft has grown from a dream into a gaming empire with more than 40 development studios across five continents.