Burberry keen on issuing CDRs

British luxury label Burberry is examining the possibility of participating in the long-anticipated Shanghai London Stock exchange scheme through issuing Chinese Depository Receipts, one of a number of foreign companies that have expressed their interest in joining the program, two people who have the knowledge of the matter said.

There is no concrete timeline set for the potential listing of the luxury company, but it is unlikely to overtake the others to become the first UK company to enter the Chinese A-share market through issuing CDRs as discussions remain at an early stage, according to the people.

The 162-year-old luxury brand, with already relative strong fundamentals among Chinese consumers, managed to tap more potential in China through presenting a limited-edition collection in October on Chinese mobile chat app WeChat.