Schuco International's innovative products impress at Beijing expo
At the Fenestration BAU China 2018 hosted in Beijing, which attracted over 100,000 industrial professionals, 656 enterprises specializing in solutions for windows, doors and other building components gathered to present their latest products and technologies. With the brand concept of "We Know How", Schuco attended this event with a two-story stand covering an area of 546 square meters.
As a benchmark of the building industry, Schuco, a company coming from Germany and boasting experience in developing and supplying system solutions for building envelops for over 60 years, sticks to high-quality made in Germany and commits itself to creating people-oriented living environments with safe, sophisticated, and sustainable solutions.
To better serve the Chinese market, as a leader in innovative design, Schuco manages to integrate user-friendly designs into every step of its design process and also achieve localization in terms of product innovation.
"People in modern cities are craving for an amicable living environment. To satisfy this need, Schuco aims to develop products featuring noise control, heat reduction and excellent water tightness," said Guenter Strauss, executive director of Schuco Greater China.
"In addition, we also set up a very high level on energy conservation and environmental protection. The enhancement of living comfort index is also one of the core concepts in product innovation."
It is worth mentioning that, digitalization has become a key concept in product designs, fully reflected in the trends of smart homes of the future. Schuco is dedicated to providing comprehensive digital solutions to its clients. Automated modes are available for sliding systems and system solutions for windows, doors and facades.
In addition to intelligent products, Schuco proposes digital solutions to structures, that is, the full-course digital connection and operation plans, from project concept design to supply planning, from product processing to site mounting, and even the final operation and maintenance, with an aim to maximize the processing efficiency of projects.
As Schuco always considers expanding market shares in China as a long-term goal, it has spared no efforts to implement localization in product development. Its products are customized to adapt to the special climates of coastal cities or respond to environmental pollution issues. For instance, the locally designed and developed new facade system: MFU 2.0 made its debut at the exhibition. Taking the local geographic and meteorological conditions into consideration, this facade system features excellent water-proofing and thermal insulation characteristics to meet the strict national standards and related technical requirements.
Since Schuco started its business in China in 1999, year 2019 will mark its 20th anniversary in this market.
Schuco had a strong performance in its global presence in 2017. Its sales in the fiscal year 2017 amounted to 1.57 billion euros ($1.77 billion), achieving a significant growth of about 8 percent compared to the year before (1.46 billion euros).
China tops the list with a growth rate of 45 percent in annual revenue. Schuco has successfully established its position as a leader in the industry with reliable brands, superior designs, advanced functions and proper organizations, trustworthy partners and improved online or offline services.
In the long term, Schuco will continuously develop business based on its three pillars including residential, commercial and retail business. Residential projects mainly include high-rise residence and villa projects. Schuco has established strategic partnership with large developers. At the same time, the company also makes close cooperation with architects worldwide, and participates in numerous business construction projects. Besides, Schuco will also actively expand retail business.
Georg Spranger, head of marketing and corporate development Schuco International KG, introduced the value of the company and also revealed some key information for BAU Munich 2019: "We'll deliver an exhibition stand of around 2,400 sq m, which marks the largest booth at BAU. The future of building will be presented on the Schuco exhibition stand in the form of comprehensive building envelope solutions for innovative commercial and residential buildings."
Schuco provided the story for China Daily
(China Daily 11/14/2018 page12)
