Tmall helps Royal Mail's China deliveries

During the Nov 11 Singles Day sales festival, the e-commerce store operated by Britain's Royal Mail receives tens of thousands of orders a day through its e-commerce store on Tmall Global, the international brands platform of China's e-commerce giant Alibaba.

In this virtual store, dozens of iconic British products are sold, including milk powder from Cow & Gate, honey and biscuits from Waitrose, fruit jam from Ella's Kitchen, and much more.

The success of Royal Mail's Tmall Global store has been impressive, especially when you consider that British retailers, including Marks & Spencer and Tesco, have failed to crack the Chinese market and have ultimately decided to exit the country in recent years.