Online sales bringing world of opportunity

As cross-border shopping booms, Chinese e-commerce giants investing heavily in logistics to get closer to consumers

China's e-commerce giant Alibaba said on Monday that Singles Day sales on its online shopping platforms this year reached a record 213.5 billion yuan ($30.7 billion), which represented an increase of about 27 percent from 2017.

But many people might not realize that Singles Day has become more than a phenomenon involving Chinese companies alone.