Japanese go solo as firms latch on to craving for alone time
China Daily | Updated: 2018-11-12 08:11
TOKYO - Every so often, 33-year-old Masaki Kitakoga slips into a tiny booth with a desk and a chair and belts out karaoke tunes for 90 minutes - completely on his own.
Kitakoga is part of a growing trend in Japan favoring solo activities that is now so widespread it has its own name: "ohitorisama", or "on your own".
Analysts say that Japan's demographic makeup -more than one third of households contain just one person - makes it perfect for the solo market, with many also craving "me time" in a fast-paced, interconnected and workaholic society.
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