Festive mood to extend consumer shopping till New Year's Day

The consumer cheer unleashed by Sunday's 11-11(or double-eleven) Singles Day online shopping festival will likely extend till New Year's Day in China, coasting on the growing popularity of non-religious Christmas-time celebrations, industry insiders said.

Increasingly, even Chinese consumers, not just the global markets, are buying Christmas items produced in Yiwu in Zhejiang province, East China.

Also known as "Santa's Workshop", Yiwu has seen a spike in sales of smaller varieties of Christmas decoration items this year as Chinese consumers prefer them to big-ticket items that are popular elsewhere.