Digital age redefines media role in society

Tech evolution brings not just opportunities but challenges, social responsibility, officials stress

Traditional media must adapt to new developments like digitalization to continue to attract audiences, said China's top publicity officials.

Shen Haixiong, deputy head of the Publicity Department of the Communist Party of China Central Committee and president of China Media Group, said traditional media players should keep on learning and improve their competitiveness in the digital era.