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Understanding local culture is crucial to success

By Alywin Chew | China Daily | Updated: 2018-11-09 09:07

What stands out most at the China International Import Expo is the sheer size of the event. My immediate takeaway from walking through the sprawling exhibition was this - everyone wants a piece of the Chinese market.

This reminded me of the time when I had just moved to Shanghai and some of my friends back home in Singapore were urging me to set up a business in China.

"And what would I sell?" I asked a friend. He replied: "It doesn't matter. Anything will do. How about lighters? Even if just 1 percent of the population buys lighters for a dollar, you'll be rich."

Understanding local culture is crucial to success

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