Private businesses find reassurance in pledges

Government support cited as key reason for growth in the sector

Reassured by pledges of enhanced support by central government authorities, private Chinese companies displayed their increasing capabilities at the ongoing China International Import Expo in Shanghai.

The expo "facilitates global channels for us in direct purchases", said Yu Ruifen, founder and CEO of the private retailer Shanghai Laiyifen Co. "Thus we can provide Chinese consumers with more authentic cuisine from around the world."