WeChat banks on mini programs to open more growth doors

WeChat, China's top messaging app with over one billion monthly active users as of March, will add more mini programs to its platform as part of its efforts to unlock new business potential, a top company official said on Wednesday.

Speaking at the Fifth World Internet Conference in Wuzhen, Zhejiang province, on Wednesday, Pony Ma Huateng, chairman and CEO of Tencent Group, said: "WeChat mini programs are an innovative breakthrough in the field of mobile internet and the new infrastructure for interface capabilities, which enables more good apps to be embedded in WeChat."

By doing so, mini programs provide services with a platform for better internet connection and create more opportunities for web traffic, he added.