E-commerce companies forecast robust demand for range of imported products

With the China International Import Expo expected to stimulate demand for imports, from machinery and pharmaceuticals to everyday products, cross-border e-commerce companies are preparing to reap the benefits.

Kaola, the cross-border e-commerce arm of Chinese internet giant NetEase, is among the exhibitors at the ongoing CIIE in Shanghai.

"The demand for imported goods is constantly changing in China and reflects the consumption trend," said Zhang Lei, Kaola's CEO.