UK firms open arms to 'unique platform'

Brands hope CIIE can help attract interest amid Brexit uncertainties

Companies in the United Kingdom have embraced the inaugural China International Import Expo in an effort to hedge against uncertainties as the country prepares to leave the European Union, industry insiders say.

Major brands already established in China - such as Jaguar Land Rover, Bentley, British Airways and Standard Chartered - have taken the lead alongside small and medium-sized enterprises looking to test the waters in China for the first time.