Upgraded online shopping can meet demands

With "Double Eleven" (or Nov 11) a week away, it would be good to know what young people expect from the annual online shopping gala.

In a recent China Youth Daily survey covering 1,969 respondents aged between 18 and 35, 68.1 percent said they value the price-performance ratio when shopping, while 58.3 percent said they would take into consideration the practicality and necessity of the goods they purchase, and 61.1 percent said they believe young people should purchase goods online to fulfill their real interests and for self-improvement.

Experts believe today's youths have a more rational approach to consumption, and the incorporation of knowledge and the fitness element into their daily lives has increasingly become a habit among them.