Indian brews to spice up Chinese tea market

Evolving consumer tastes, upgrade in consumption and low import tariffs driving demand

India's exporters of strong-bodied, flavored teas will pull out all the stops to serve China, the world's fastest-growing tea market that is outgrowing its fixation with mellow green tea and orthodox varieties, said participants at a Sino-Indian tea trade seminar in Beijing on Wednesday.

China's consumption upgrade, evolving consumer tastes, and the government's opening-up policy marked by relatively low import tariffs are presenting unprecedented opportunities for India's tea exporters, they said.