Ctrip fans travelers' love for Nippon by forming local partnerships

China's online travel service platform Ctrip is expanding its presence in the Japanese tourism market, considering the rapid growth in the number of Chinese visitors to Japan in recent years.

Japan is a key market for Ctrip's destination development strategy. Ctrip established its Japanese arm in 2014 and has been working to expand its operations in Japan.

In 2015, it became the first Chinese online travel agency to get a tour operator license in Japan.