Entering the man's world
By Xu Haoyu | China Daily | Updated: 2018-10-27 07:22
L'Oreal and Tmall see the male beauty care category as the future
Men are the new target group of the beauty sector. And China is the market they are targeting, if one looks at recent developments.
On Sept 28 in Hangzhou, L'Oreal China entered a data innovation strategic partnership with the Product Innovation Center of Tmall.
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