General Mills program looks to bring succor for underprivileged families

General Mills, the multinational manufacturer of branded consumer foods, has teamed up with Shanghai-based nonprofit organization Green Food Bank to provide healthy food to underprivileged people in Shanghai.

The food donation plan, jointly released by the two organizations in mid-October, will be worth at least 300,000 yuan ($43,302), and will provide food such as Yoplait-branded yogurt and Wanchai Ferry-branded dumplings.

The food donation program will last for one year, covering Shanghai's low-income families, elderly people living on their own, and the children of migrant workers.