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Japan's aging farmers face uncertain future

China Daily | Updated: 2018-10-24 07:31

KAZO, Japan - A crop once deemed so important it served as a form of currency, Japanese rice has fallen out of favor with younger, Westernized consumers, in a shift that has left aging farmers struggling for survival.

Rice consumption has nearly halved over the past 50 years, and as the older generation of farmers and consumers dies out, some fear the industry will be unable to hold its own in a competitive global market.

Kazuo Ogura, a 66-year-old farmer, is one of the lucky ones. His son Yuichi decided to follow him into the family business.

Japan's aging farmers face uncertain future

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