Immersive content of firms hooks tourists

VR, AR part of pre-sale and on-site communications of travel agencies

China's travel firms, including online-and-offline entities such as Ctrip, are using high-tech to enhance their customer communications, so as to entice travelers into booking trips.

They are seeking to evolve beyond brochures, magazines, PowerPoint presentations, PDFs, websites and apps, and use virtual reality or VR content and augmented reality or AR headsets, industry insiders said.