Border areas see boom in electronic shopping

URUMQI - Orange International, a company founded six months ago, has made a mark in Kazakhstan by opening the country's first television shopping channel.

Located in Horgos, a border city in Northwest China's Xinjiang Uygur autonomous region, the company was founded by 22 Kazakhs and five Chinese, all in their twenties. They aim to build a cross-border e-commerce platform for consumers in countries and regions participating in the Belt and Road Initiative.

We use live-streaming and television shopping channels to promote food products from Central Asian countries and daily necessities from China, said Salik, the head of the company.