New brand bears good tidings for electronic music lovers

NetEase, Inc., one of China's leading internet services which boasts a following of more than 400 million online users, launched a new electronic music brand called Fever, or Fang Ci in Chinese, in Shanghai on Oct 12.

According to Jessie Wang, CEO of Fever, the brand will offer electronic music fans access to live shows, music tours, music production and VR-based online DJ games.

"Electronic music is one of the fastest-growing music genres in China, but compared to the West, the Chinese electronic music scene has only just started," says Wang in Shanghai.