Cosmetics company's program boosts recruitment

During the National Day holiday week when most of Gao Lingjie's classmates engaged themselves in uploading CVs on job-seeking platforms or preparing to traipse around campus recruitment fairs for a satisfactory job offer, the 23-year-old could lean back and chill-out as she had already settled the matter of future prospects.

The postgraduate's outstanding performance at the 2018 L'Oreal China on-Campus Charity Sale has secured her the opportunity to be a management trainee with the French cosmetics giant after her graduation from Nanjing University next year.

The annual event, in which students organize their own sales force and sell beauty products to their peers and teachers was launched by L'Oreal China and the China Youth Development Foundation, also known as CYDF, in 2003. The L'Oreal group also sent mentors to train the novice salespeople and help them devise marketing strategies and set up sales counters.