Kenya to tap Africa to grow tourism

NAIROBI - Kenya's tourism marketers have laid out plans to regard Africa as a key regional market to grow its tourism business, a senior official says.

Kenya Tourism Board CEO Betty Radier said earlier this month that Nairobi is also partnering with the rest of East Africa to provide a wider offering for travelers from West Africa, led by Nigeria.

"We are actively engaging with travel agents and tour operators in Nigeria to expose them to the diverse tourist offering in Kenya and the rest of East Africa that would be of interest to travelers from Nigeria and the rest of West Africa," Radier said on the sidelines of the recent Magical Kenya Travel Expo in Nairobi.